WATER CENTRIC CITY

Urban Design - Print Application - Graphic Design - Workshop - Photography

Chemistry in Place, along with selected other design firms, were awarded the RFP for the City of Milwaukee's Water Centric City to develop urban design improvements and branding to amplify Milwaukee’s global profile as a “Water Centric City on America’s Fresh Coast.”

The requests of the RFP were:

▪ Continue to build Milwaukee’s identity and sense of place around fresh water

▪ Create water themed visual cues that connect existing water assets, especially the Riverwalk to the Global Water Center and the University of Wisconsin-Milwaukee School of Freshwater Sciences.

▪ Showcase and educate the community and visitors on Milwaukee’s efforts to improve water quality, preserve, protect, and restore water resources, and develop innovative water technologies.

▪ Build support for continued investments in environmental protection, water-related infrastructure, and water-related businesses

▪ Attract water-related businesses to locate in the Water Technology District or Harbor District

Chemistry in Place provided the following services:

Researched and photographed the designated area in Milwaukee's water district
Participated in a design workshop
Identified key elements of Milwaukee's water district  
Identified methods, opportunities, and key locations improve Miwaukee's identity as a 'fresh coast'
Designed a booklet with the above opportunities highlighted

 

 

 

PRINT APPLICATIONS

WATER CENTRIC CITY - URBAN DESIGN IMPROVEMENTS BOOKLET

(click the booklet cover below for the PDF)