HARBOR DISTRICT

Branding - Print Application - Graphic Design - Workshop - Photography

Chemistry in Place, along with American Design, Inc., were awarded the RFP for the Harbor District and Business Improvement District #51 Branding and Identity Workshop and Deployment Plan.

The requests of the RFP were:

▪ Conduct a branding workshop and for the Harbor District that will guide future projects, such as public art, streetscaping, and signage.

▪ Define and reinforce attritbutes of the area that contribute to a unique sense of place; highlight water as the magnet for the area; ensure that a wide cross-section of people are attracted to the area and feel welcome; support new and exsting businesses and high quality new development; and beautify and green our waterfront and protect water quality

Chemistry in Place provided the following services:

Coordinated and directed the assignment
Researched and photographed the Harbor District
Designed and conducted a branding workshop
Wrote a branding statement and prepared a tagline
Identified target audiences
Identified key elements of the brand and brand message
Identified methods, opportunities, and key locations for expressing and reinforcing the brand
Designed the Branding & Identity Deployment Guidelines & Plans booklet
As our partner, American Design, Inc. created brand deployment guidelines

 

 

PRINT APPLICATIONS

BRANDING & IDENTITY DEPLOYMENT - GUIDELINES & PLANS BOOKLET

(click the booklet cover below for the PDF)

 

 

PHOTOGRAPHY

 

 

EVENTS

 

BRANDING WORKSHOP - Presentation